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Which verticals do you target? (State all if multiple) *
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Which GEOs do you target? (State all if multiple) *
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Monthly turnover: *
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Are you able to confirm STATS before 14th? *
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What traffic source(s) do you accept? *
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Do you provide your own templates? *
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What is your payment model? *
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Terms and Conditions

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MayFair Leads Terms *
MayFair Leads B.V.
Advertiser Terms and Conditions
Last updated: 1 July 2026

These Advertiser Terms and Conditions ("Terms") govern participation in the affiliate marketing platform and related services (the "Platform") operated by MayFair Leads B.V. ("MayFair Leads", "MFL", "we", "us" or "our"), a company incorporated under the laws of the Netherlands, with its registered office in Amsterdam, the Netherlands, by Advertisers who set up Programs on the Platform to promote their Offers to Publishers in order to acquire leads, sales, sign-ups, or other conversions. 

By registering for an account, accessing, or using the Platform as an Advertiser, you ("you", "Advertiser") confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must not register for or use the Platform.
These Terms apply specifically to Advertisers. Publishers on the Platform are separately bound by MayFair Leads' Publisher Terms and Conditions. Where this document describes commitments made by Publishers (Section 6), this is for your information only: it does not create a direct contractual relationship between you and any Publisher. MayFair Leads holds Publishers to these commitments under its own agreement with them.
These Terms should be read together with our Privacy Policy and Cookie Policy, which are incorporated by reference, and with any Insertion Order or Program-specific rules agreed between you and MayFair Leads.

1. Definitions
•	Advertiser ('you'): the party providing offers, products, services, advertising material, and/or landing pages to be promoted on the Platform in order to acquire leads, sales, sign-ups, or other conversions.
•	Publisher / Affiliate / Partner: a party that generates and directs traffic, leads, or sales to your Offer through its own websites, apps, email lists, social channels, or other marketing methods, in exchange for Commission, and that is separately bound by MayFair Leads' Publisher Terms and Conditions.
•	Platform: the MayFair Leads network interface, tracking technology, dashboards, reporting tools, and related services made available at https://mayfairleads.com and any associated subdomains or applications.
•	Program / Campaign: a specific affiliate marketing program you set up on the Platform, including its associated Offer, creatives, landing pages, commission structure, and program-specific rules.
•	Offer: the product, service, promotion, or landing page you make available for promotion by Publishers within a Program.
•	Insertion Order: the document, order form, or written (including email) confirmation agreed between you and MayFair Leads that sets out the commercial terms of a Program, including commission and payment terms.
•	Conversion / Lead / Sale: a qualifying action generated by a Publisher's traffic and recorded through MayFair Leads' tracking technology in accordance with the applicable Program rules.
•	Commission: the remuneration payable to a Publisher for validated Conversions, as specified in the applicable Program.
•	Tracking: the technology (including tracking links, pixels, postbacks, and cookies) used by MayFair Leads to record and attribute Conversions to the correct Publisher and Program.
•	End User / Consumer: any natural person who is exposed to a Publisher's marketing or your Offer.

2. Purpose and Role of MayFair Leads
MayFair Leads operates an affiliate marketing network that connects Advertisers seeking to acquire customers with Publishers who have access to relevant traffic. MayFair Leads provides the Platform, Tracking technology, reporting, invoicing, and payment facilitation that make it possible for you to work with Publishers.
MayFair Leads acts solely as an intermediary and technology provider. We are not a party to, and do not control, the underlying commercial relationship between you and a Publisher, or between either of you and any End User.
MayFair Leads does not verify, endorse, or take responsibility for the marketing methods, communications, traffic sources, or content used or published by any Publisher.
You are solely responsible for your Offers, landing pages, products, services, and any statements made about them. Publishers are solely responsible for their own traffic, marketing channels, and the manner in which they promote your Offer. Any dispute, claim, or liability arising between you, a Publisher, and/or an End User is a matter between those parties, and MayFair Leads accepts no liability in that regard except to the extent required by mandatory Dutch or EU law.

3. Eligibility, Registration and Your Account
•	You must be a legal entity or a natural person with full legal capacity to enter into binding agreements. Individuals must be at least 18 years old.
•	You must provide accurate, complete, and current information during registration (including company details, tax/VAT identification, contact details, and billing information) and keep this information up to date at all times.
•	MayFair Leads may verify submitted information, including through fraud-prevention and identity-verification tools (which may involve automated or AI-supported checks), and may request supporting documentation at any time.
•	MayFair Leads reserves the sole and unconditional right to approve, reject, suspend, or refuse any application or account, without being obliged to state a reason, and without liability for doing so.
•	You may hold only one active account unless MayFair Leads agrees otherwise in writing. Your account is personal to you and may not be sold, transferred, or shared without our prior written consent.
•	You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

4. How the Platform Works
You set up Programs on the Platform, including Offers, creatives, landing pages, tracking parameters, and commission structures, either directly or as agreed with MayFair Leads in an Insertion Order. Publishers may apply to join your Program; MayFair Leads may accept Publishers on your behalf unless you have expressly reserved this right for yourself in writing.
A contractual relationship in respect of a specific Program is considered formed once a Publisher is accepted into that Program, either by you directly or by MayFair Leads acting on your behalf. MayFair Leads' Tracking technology is the authoritative source for recording and attributing Conversions, unless otherwise agreed in writing.

5. Your Obligations as an Advertiser
In addition to any obligations set out in a specific Insertion Order, you agree that:
•	Your Offer, landing pages, advertising material, and any products or services promoted through the Platform are lawful, accurate, not misleading, and comply with all applicable laws and regulations, including but not limited to consumer protection, advertising, e-commerce, product safety, and sector-specific regulations (e.g. for financial, health, gambling, or age-restricted products).
•	You will not materially change the content, message, pricing, redirect destination, or substance of an Offer or landing page without giving MayFair Leads at least 48 hours' prior written notice, except where an immediate change is required to remove unlawful or unsafe content, in which case notice will be given as soon as reasonably possible. Publishers must never be directed, without adequate notice, to a materially different or unlawful offer than the one they agreed to promote.
•	You will not use, alter, or manipulate MayFair Leads' Tracking technology, and will promptly notify MayFair Leads of any known tracking malfunction. Where your own actions (such as taking a Program offline or altering tracking settings without notice) cause false or missing tracking data, you are responsible for compensating the resulting loss of Commission to affected Publishers, as reasonably determined by MayFair Leads.
•	You will review and approve or reject reported Conversions for each calendar month within 14 days after the end of that month (or, where a different period is set out in the applicable Insertion Order, within that period). Conversions neither approved nor rejected within the applicable period will be automatically confirmed.
•	You grant MayFair Leads and its Publishers a limited, non-exclusive, non-transferable licence to use your name, logo, trademarks, and advertising materials solely for the purpose of operating and promoting the relevant Program.
•	You will pay all amounts owed to MayFair Leads in accordance with the applicable Insertion Order and these Terms, including in respect of Commission generated by Publishers.
•	You are solely responsible for any claims, fines, or damages arising from your Offer, products, services, or promotional content, including claims brought by End Users, Publishers, or regulators.

6. What You Can Expect From Publishers
As part of our agreement with Publishers, MayFair Leads requires every Publisher to commit that:
•	It will only generate and direct traffic to your Offer using lawful, honest, and Program-approved marketing methods, and will comply with all applicable laws, including consumer protection, advertising, e-commerce, and telecommunications/e-marketing laws.
•	It will never send unsolicited commercial electronic messages (spam), and will only send marketing emails, SMS, or push messages to recipients who have given valid, verifiable prior consent (opt-in). Unsubscribe and opt-out requests must be honoured immediately and without exception.
•	Its marketing communications, creatives, and landing pages will accurately and fairly represent your Offer, without altering, embellishing, or misrepresenting its terms, pricing, availability, or nature.
•	It will not generate traffic, leads, or sales through fraudulent, automated, or artificial means, including bots, incentivized or fake leads, cookie-stuffing, click injection, or IP spoofing.
•	It will not use your trademarks, brand names, or brand variations without your prior written permission, and will not engage in brand bidding where prohibited by your Program's rules.
•	It will immediately cease promoting your Offer if instructed to do so by MayFair Leads or by you, including where your Program is paused, suspended, or terminated.
These commitments are set out in full in our Publisher Terms and Conditions. MayFair Leads enforces them as described in Sections 7 and 8 below, including through suspension or termination of a Publisher's access to the Platform.

7. Zero-Tolerance Policy and Prohibited Conduct
MayFair Leads applies a zero-tolerance approach to unlawful, fraudulent, or harmful conduct on the Platform. Without limiting Section 5 above, you must not, in connection with the Platform or any Program:
•	Engage in or facilitate illegal activity of any kind, including the promotion of illegal products or services, fraud, or activity that infringes third-party rights;
•	Publish or use content that is deceptive, misleading, defamatory, discriminatory, sexually explicit, violent, or otherwise unlawful or offensive;
•	Attempt to gain unauthorised access to the Platform, other Users' data, or MayFair Leads' systems, or introduce viruses, malware, or other harmful code;
•	Interfere with, disrupt, manipulate, or circumvent MayFair Leads' Tracking or reporting systems;
•	Collect, use, or disclose personal data of End Users other than as permitted by applicable data protection law and the Privacy Policy;
•	Impersonate any person or entity, or misrepresent an affiliation with any person or entity.
Any breach of this Section, or of Section 5, is treated as a material breach of these Terms. MayFair Leads may, at its sole discretion and without prior notice, suspend or terminate your access to the Platform with immediate effect, remove any related content or Program, and take any further action available to it under these Terms or applicable law. The same zero-tolerance approach applies to Publishers under their own Terms and Conditions.

8. Compliance, Monitoring and Enforcement
•	MayFair Leads may monitor traffic, transactions, and account activity, including through automated and AI-assisted fraud-detection tools, to help ensure compliance with these Terms and applicable law.
•	MayFair Leads may request evidence of compliance from you at any time.
•	Where MayFair Leads reasonably believes you are in breach of these Terms or applicable law, it may suspend your account and/or your Program pending investigation.
•	MayFair Leads may share relevant information with an affected Publisher, or with regulators or law enforcement, where necessary to investigate or address a suspected breach, unlawful conduct, or fraud.

9. Fees and Payments
•	You pay MayFair Leads the fees set out in the applicable Insertion Order, which may include Commission amounts, network fees, and/or a prepaid account balance.
•	Invoices are payable within 30 days of the invoice date unless otherwise agreed. MayFair Leads may charge statutory interest and reasonable administrative costs on overdue amounts in accordance with Dutch law.
•	If your account balance falls below the required minimum, MayFair Leads may pause your Program until sufficient funds are available.
•	All fees and Commission are exclusive of VAT/BTW, which will be applied where legally required.

10. Intellectual Property
The Platform, including its software, design, tracking technology, trademarks, and the MayFair Leads name and logo, is owned by or licensed to MayFair Leads and is protected by intellectual property laws. Nothing in these Terms transfers ownership of any such rights to you.
MayFair Leads may use your name, logo, and approved advertising materials solely to operate and promote your Program to Publishers, as permitted under Section 5. Publishers may use your name, logo, and approved materials solely as permitted under the applicable Program and for no other purpose.

11. Confidentiality
You will keep confidential any non-public business, technical, or financial information disclosed to you in connection with the Platform (including commission structures, Program terms, and performance data), and will use it only for the purposes of the relevant Program, unless disclosure is required by law or with the disclosing party's prior consent. This obligation survives termination of your account.

12. Disclaimers and Limitation of Liability
•	The Platform is provided "as is" and "as available". MayFair Leads does not guarantee that the Platform will be uninterrupted, error-free, or fully secure, and reserves the right to modify, suspend, or discontinue any part of the Platform at any time.
•	MayFair Leads gives no warranty, express or implied, as to the quality, volume, or source of any Publisher's traffic, marketing methods, or content, and is not responsible for the outcome of any transaction between you, a Publisher, and/or an End User.
•	To the maximum extent permitted by Dutch law, MayFair Leads shall not be liable for any indirect, incidental, consequential, special, or punitive damages, or for any loss of profit, revenue, business, goodwill, or data, arising out of or in connection with the Platform or these Terms.
•	To the maximum extent permitted by Dutch law, MayFair Leads' total aggregate liability towards you arising out of or in connection with these Terms shall not exceed the total fees invoiced by MayFair Leads to you in the three (3) months preceding the event giving rise to the claim.
•	Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable Dutch law, including liability for intent (opzet) or gross negligence (grove schuld) on the part of MayFair Leads.

13. Indemnification
You agree to indemnify and hold harmless MayFair Leads, its directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your breach of these Terms or applicable law; (b) your Offer, products, services, or promotional content; (c) any claim brought by an End User, a Publisher, a third party, or a regulator relating to your activity on the Platform; or (d) any infringement of a third party's intellectual property or other rights caused by you.

14. Term, Suspension and Termination
•	These Terms apply for as long as you hold an active account on the Platform.
•	Either party may terminate the relationship for convenience by giving 30 days' written notice, unless a specific Insertion Order states otherwise.
•	MayFair Leads may suspend or terminate your account immediately and without notice in the event of a material breach of these Terms (including any conduct described in Section 7), suspected fraud or illegal activity, non-payment, or where required by law or by a competent authority.
•	Upon termination, any fees or Commission validly due prior to the termination date remain payable in accordance with these Terms; MayFair Leads may withhold amounts reasonably related to an ongoing investigation into a suspected breach.
•	Sections dealing with intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and governing law survive termination.

15. Changes to these Terms
MayFair Leads may amend these Terms from time to time to reflect changes in its services, legal or regulatory requirements, or business operations. Material changes will be notified to you by email or through the Platform at least 14 days before they take effect, save where a shorter period is required for legal or security reasons. Continued use of the Platform after the effective date of a change constitutes acceptance of the amended Terms.

16. Governing Law and Disputes
These Terms, and any dispute or claim arising out of or in connection with them or their subject matter, are governed by the laws of the Netherlands, excluding its conflict-of-law rules. The parties will first attempt in good faith to resolve any dispute through direct negotiation. If a dispute cannot be resolved amicably within a reasonable period, it will be submitted to the exclusive jurisdiction of the competent court of Amsterdam, the Netherlands, without prejudice to any mandatory consumer-protection rules that may apply.

17. Miscellaneous
•	Entire agreement: these Terms, together with the Privacy Policy, Cookie Policy, and any applicable Insertion Order, form the entire agreement between you and MayFair Leads regarding the Platform, superseding any prior agreements on the same subject.
•	Severability: if any provision of these Terms is found invalid or unenforceable, the remaining provisions remain in full force, and the invalid provision will be replaced by a valid one that most closely reflects its original intent.
•	No waiver: a failure by MayFair Leads to enforce any provision of these Terms does not constitute a waiver of that or any other provision.
•	Assignment: you may not assign or transfer your rights or obligations under these Terms without MayFair Leads' prior written consent. MayFair Leads may assign these Terms in connection with a merger, acquisition, or sale of assets, subject to notifying you.
•	Force majeure: neither party is liable for any failure or delay in performance caused by circumstances beyond its reasonable control.
•	Independent parties: nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between MayFair Leads and you.
•	Language: these Terms are made available in [English/Dutch]; in the event of any conflict between language versions, the [English] version prevails, unless mandatory law provides otherwise.

18. Contact
For any questions about these Terms, please contact us at:
MayFair Leads B.V.
Amsterdam, The Netherlands
Website: https://mayfairleads.com
Email: info [at] mayfairleads [dot] com
I have read and agree to the MayFair Leads Terms & Conditions and Privacy Policy.